Thursday, March 23, 2017

Diesel Announces its First Android Wear 2.0 Smartwatch

The Fossil Group has just announced a ton of new Android Wear-based smartwatches at the Baselworld 2017 watch show, and guess what? the "Diesel On' is one of them. Although Diesel has made other hybrid watches before, but the On is Diesel's first Android Wear Smartwatch.

Unfortunately, the press did not release much details about the smartwatch, with little information. It's so bad that it's actually kinda hilarious. To add onto the lack of details, Diesel's creative director is quoted as saying the following in the PR:
 "We worked on interpreting the smartwatch world with a Diesel attitude, adding technology to the classic watch to create a new, digital accessory. The idea is to have many different watches in one to match the mood of every moment of the day—always with an ironic touch."
But, let's start with what we know about the touchscreen model.

Fossil has indicated that the watch will run Android Wear 2.0 and feature Snapdragon Wear 2100 under the hood, with the AMOLED screen described simply as 'high-resolution'. From what we can see on the above image, and what we already know from previous Diesel entries, the device appears typically industrial and bold in terms of build and looks.
In addition to the crown (which appears to be scrollable, although this isn't mentioned), there are two other buttons with a reported seven dial options and hundreds of customization options. These options aren't specified, though. There are also "unique dial effects," which include a cracked screen effect when a notification comes in (who green-lighted this idea?) and "unique weather filters that change with the climate."

The On will come in five "outsized" (read: large) styles with eight strap options, including leather, silicone, denim and canvas. These styles will apparently "encapsulate the confident persona of its customer" (seriously, that's in the PR), and the pricing will start at $325.

Expect them to be available at and some other retailers beginning "Holiday 2017," which is a brisk eight months away.
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I am a graduate of Civil Engineering, a BIG fan of digital innovations and smart devices. I come here to write about the latest happening within the technology industry as new smart and wearable devices are growing faster in our todays world than we can imagine.