Friday, March 24, 2017

Tag Heuer Connected Modular 45 - the Smart and Stylish Watch that you Need


The Tag Heuer Connected Modular 45 is a phenomenal piece of technology, designed and manufactured according to the most time honored of swiss watchmaking. We know. Everyone has a smartwatch thesedays. While it certainly seems like they are a dime a dozen, there’s still room for improvements and surprises.

For sure, that’s exactly what this new one from Tag Heuer, Google, and Intel has to offer. This new iteration isn't just better, faster, stronger, but it's also much more customisable. The 'Modular 45' should give away as much: the lugs, strap and main unit of the new Tag Heuer are now interchangeable and Tag has lovingly crafted every piece.

Lets see details of the Tag Heuer Connected Modular 45;

The Connected is a wrist-beast, measuring a diameter of 45mm. The screen is a 400 x 400 AMOLED with a 287ppi, just as the same as the Asus ZenWatch 3. At the top of the push-button is horizontally fine-brushed and raised TAG Heuer shield surrounded by black carbide coating with thin transparent resin for protection with a Removable lugs.

The watch, as a smartwatch, features a 1.39-inch AMOLED display powered by an Intel chipset and Android Wear 2.0 (with NFC). It also features GPS, 512MB RAM, 4GB storage, Bluetooth, WiFi, and 5ATM water resistance, but doesn’t carry the cellular component of watches like LG’s Watch Sport. It’s very much an updated model to the original TAG Heuer Connected.

The watch is also durable and unlike Intel's other Android Wear partner watch, like the New Balance RunIQ, the Tag Heuer isn't being pitched for running. However the addition of 50 meter water resistance certainly makes this a more rugged smartwatch. The option of rubber straps mean you have something to get a bit sweaty in, and built-in GPS alongside the new Google Fit app means the option to get active is certainly there.

Tag has teamed up again with Intel for the guts of its new smartwatch. Jerry Bautista, the VP of Intel's New Devices Group, explained that the metal body of most high-end smartwatches are bad for radio frequency technology and that's where Intel came in, making the tech and Swiss design to work in unison.

That included sandwiching an antenna cluster between the outer bezel and the metal body, which gives the watch 70% better Wi-Fi performance than the previous, according to Intel. Bautista, Intel also minimised the GPS drain on battery. Tag says you'll get around 30 hours of battery with normal use and the always-on, but low power, clock face active.


Tag Heuer Connected Modular 45 - Specification
  • Scratch-resistant sapphire cover glass of 2.5 mm thickness
  • AMOLED Screen size 1.39’’ = 35.40mm Touch
  • Screen resolution: 400 x 400 287ppi, 24-bit
  • Powered by an Intel Atom Processor Z34XX
  • Memory: 512 MB main memory, 4 GB storage
  • 50 m / 5 ATM water resistant
For the price. Sure, it's expensive, starting at $1,650 and moving up to $17,500 for the Deluxe Box Set, which comes with the mechanical Heuer-02T module. But you knew that before you started even reading this piece. I think Tag's modular idea is quite neat, and with Android Wear 2.0 the new smartwatch becomes even more appealing. According to Tag; the woman-friendly version is coming.
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I am a graduate of Civil Engineering, a BIG fan of digital innovations and smart devices. I come here to write about the latest happening within the technology industry as new smart and wearable devices are growing faster in our todays world than we can imagine.

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